This is the first post in a 7 part series covering a set of best practices and the logic behind auditing a SEM account—how, why, and when it’s appropriate to evaluate your current efforts.
Each post in this series will focus on one unique SEM optimization best practice. These include:
- Match Type
- Top Terms
- Organization
- Relevance
- Quality Score
- Scalability
- Measuring Success
Pretty unique tool. If you have the time to do a SEO audit it would be well worth it.
SEO Audit Tool
6/10 as not all the steps were posted.
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