Email marketing is
directly marketing a commercial message to a group of people using email. In
its broadest sense, every email sent to a potential or current customer could
be considered email marketing. It usually involves using email to send ads,
request business, or solicit sales or donations, and is meant to build loyalty,
trust, or brand awareness. Email marketing can be done to either cold lists or
current customer database. Broadly, the term is usually used to refer to:
· Sending
email messages with the purpose of enhancing the relationship of a merchant
with its current or previous customers, to encourage customer loyalty and
repeat business,
· Sending
email messages with the purpose of acquiring new customers or convincing
current customers to purchase something immediately,
· Adding
advertisements to email messages sent by other companies to their customers
Rating 6/10
