The goal of a “regular” text is to inform or entertain. The goal of Web copy is to get people to do something—to sign up, make a purchase, or something similar. This website explains how to create good web copy. This website breaks down the steps to writing web copy:
1. Research: customer, product and competition.
2. Outline and guideposts.
3. Draft copy.
4. Conversion boost.
5. Revise, rearrange.
6. Test.
This website is useful when needing a kick to get your creative juices flowing: 8/10
Effective Website Copywrite - By Smashing Magazine
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